Norfolk Flag


The flag of Norfolk was registered on September 11th 2014 as a traditional county flag, following a campaign by Norfolk native Dominic Victor Maverick Smith


to secure recognition of this historic emblem of the county. The design is a banner of the arms attributed to Ralph (Ranulph) de Gael (de Guader), first Earl of Norfolk (1071-1075)


The simple, bold design was widely known throughout the county, owing to its inclusion in the arms borne by the local county council, awarded in 1904


and consequent appearance across the territory on council vehicles, sites and projects. Use of the De Gael arms, which were no longer borne by an extant armiger or arms-holder, as the basis for the council arms highlighted their status as the traditional Norfolk symbol, the design being the obvious foundation on which to form the council arms. It is thought that the ermine bend (the diagonal stripe from top left to bottom right) found in the design may well have been a reference to Brittany, where Ralph was Lord of Gael and ermine is a common local emblem, which also features on the Breton flag. This ermine pattern has had differing realisations but for the campaign a precise form was perfected by Dominic Smith in consultation with the Flag Institute and a flag bearing this design was commissioned by the Association of British Counties. This pattern was duly registered.

The De Gael arms have been linked with Norfolk across the centuries. They were included for example on the map of Norfolk produced by John Speed in 1610 (in a variant ermine representation) as part of his renowned atlas of Great Britain ;


and appeared again on John Blaeu’s map of 1650

DE BLAEU MAP (2)The De Gael arms also made an appearance on the front cover of “The Siege of Norwich Castle” by M.M.Blake,


And were further depicted in two illustrations elsewhere in the novel



The county emblem further appears as a decorative feature, on this souvenir

from the village of South Creake, alongside an image of the local church.

The De Gael/De Gauder Arms have also been adapted for their own set emblem, by the Norfolk Heraldry Society


but above all, are actually used as a flag by the Norfolk Broads Yacht Club


both as a pennant or burgee,



and in a “swallow tail” form,


Examples of both versions flying follow

PHOTO 1 (2)

PHOTO 2 (2)

Such usage of the De Gael design by so prominent a county organisation further demonstrated the long established association with and recognition of the design as the county emblem. Along with the express support received by a number of local groups and companies, this facilitated its registration as the county flag of Norfolk.

Registration of the design was supported by the following Norfolk bodies;


The De Gael / De Guader banner, the then proposed flag of Norfolk, flying on Historic County Flags Day July 23rd, 2014.

The first commercial outlet to fly the newly registered flag was Munchies cafe at Great Yarmouth.


Since registration the county flag has been flown across the county at homes and businesses



and the design has been incorporated into the logo of the county team competing in the recently developed sport of footgolf

Norfolk footgolf.png

Prior to the registration of Norfolk’s flag, a banner formed from Norfolk County Council’s coat of arms


had been commercially available, erroneously described as the county flag of Norfolk. Whilst incorporating the De Gael design, as detailed, these council arms represent that body alone. They include a specific ornamentation from King Edward VII in recognition of the royal residence at Sandringham in the county – a red bar, heraldically termed a “chief”, placed across the De Gael arms and featuring elements typically borne by the Prince of Wales, a title which the king had previously borne for many decades. This very specific design, accordingly, very clearly represents only the council rather than the county as an entity in its own right – the banner of these arms, was not and is not, the county flag of Norfolk.


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